Proposal Writing Articles
Proposal Writing: Clear Proposals
Let's be clear on being clear in your proposals.
You need to be clear on five points.
1. Clear Understanding
Your proposal must clearly show that you know, understand, and can
address the clients' needs. The solution you propose should leave no
doubt in your clients' minds that you have their best interests in mind.
The proposal should clearly show that you understand their situation,
their budgets, and their expectations.
And, clearly, you understand the project, the goals, and their timetable
for achievement.
2. Clear Solution
You have to provide a clear solution to their problem. And, you can
explain clearly what the client's world will look like after accepting
your proposal.
3. Clear Justification
Third, the client needs to become completely clear on why your product
or service stands out as the most logical choice.
4. Clear Reliability
If you are responding to an RFP, you need to clearly display your
ability to respond to the clients' preferred way of doing business.
You do this by following the directions and format of the RFP completely
and correctly.
If you can't follow their directions in the RFP, how can you be trusted
to provide the correct products or services?
5. Clear Writing
The language, words, and tone of your document must be clear.
For example, compare the two following sentences and decide which one
would be more appropriate in your proposal.
The contract stipulates exacting specifications for the installation of
eight vertical access devices.
The contract calls for the installation of eight elevators.
If you selected the first example, go directly to jail; do not pass
"GO;" do not collect $200.00.
Contact Al Now
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Al Borowski,
MEd, CSP, PP
Certified Speaking Professional
Professor of Positivity
al@proposalwritingsuccess.com
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Proposal Writing Success
PO Box 24505
Pittsburgh, PA 15234
412-561-7628
877-902-3314 Toll Free
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