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Proposal Writing Articles
Proposal Writing: Proposal Writing Samples May Improve Your
Proposals
Proposal writing
samples can sometimes offer help in getting started with your Proposal
Writing tasks.
But, you should
always check a number of samples to see which fits better into your
industry, client base, or image you wish to project.
Proposal Writing samples you find on the web can fall into several
categories.
Some focus on the structure or format of the proposal.
Some focus on the graphic elements that become critical for attracting
attention to the document.
Others offer tips on grammar and style that should be followed.
The best proposal writing samples display skills, talents, and
experience in sales, sales management, business development, business
writing, marketing, and communication skills.
In other words, you should seek the support from a proposal writing
expert. A proposal writing expert brings experience and a proven track
record in all of the skills and talents listed above, not just one or
two.
The two proposal writing samples below illustrate the difference
between a professionally prepared sample designed to sell and one
designed to tell.
Can you spot the one with the greater chance of getting positive
results?
PROPOSAL
WRITING SAMPLE 1
Dear Travel & Meetings Pro Partner,
Travel & Meetings Pro is proud to announce a new website
marketing initiative for 2008!
Our official website, www.travel-meetings-pro.com, is a
comprehensive site that caters to the needs of visitors, meeting
planners, tour planners, residents and partners. Since its
launch in 2005, traffic to our website continues to grows dramatically.
Here are some impressive facts and stats:
* 30,000 visits to our site each month.
* Average visitation time of nearly six minutes.
* Over 600 pages of content representing 850 partners
* Consistently in first place or top five rankings in searches
due to extensive search engine optimization
Beginning in January, we will offer an exclusive opportunity to
partners to be featured on a rotating banner ad on our home page.
Rates and packages can vary, based on your selection and
customization. To learn more, contact me at 555-get-cool or
al@travel-meetings-pro.com.
PROPOSAL
WRITING SAMPLE 2
Dear Travel & Meetings Unlimited Partner,
* Imagine your name prominently displayed on a top ranked website
that draws 130,000 visitors a month.
* Imagine those visitors spending an average of six minutes
reviewing your information.
* Imagine your customers and clients immediately associating you
with the Pittsburgh area.
Stop imagining and start planning that reality.
Beginning in January, we will offer an exclusive opportunity to
you to be featured on a rotating banner ad on our home page.
Packages are available on a quarterly basis and will only be
offered to five partners each quarter.
Rates and packages can vary, based on your selection and
focus. To learn more, contact me at 555-get-cool or
al@travel-meetings-pro.com.
Because of the limited space availability, these banners will
sell very quickly - call today!
That's right. 130,000 visitors a month!
LET'S
COMPARE
Wait! Before you boast that you know which one was written by a
Proposal Writing expert and which was not, also be prepared to
offer at least five reasons for your answer.
Okay, which is which?
I'm hoping most of you selected Proposal Writing Sample 2 as the
one created by the expert.
Now for the harder part.
What five reasons prompted you to select number two?
See if your list matches the list below.
Proposal Writing Sample 2:
* Focused on the client, not the sender
* Avoided consultant words such as "initiative," "search engine
optimization," and "customization."
* Presented benefits rather than facts
* Created a sense of urgency
* Presented the message in a more personal, conversational tone
Do your proposals always contain the five qualities listed above?
If not, you might be leaving a lot of money on the table.
Maybe even worse, you're doing your clients a disservice by not
properly communicating effectively with them.
Don't rely on proposal writing samples you find on a website.
Rely on experienced proposal writing professionals.
Contact Al Now
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Al Borowski,
MEd, CSP, PP
Certified Speaking Professional
Professor of Positivity
al@proposalwritingsuccess.com
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Proposal Writing Success
PO Box 24505
Pittsburgh, PA 15234
412-561-7628
877-902-3314 Toll Free
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