Proposal Writing Articles
Proposal Writing: How To Make Your Proposals
Attractive To Your Clients
Successful Proposal Writing requires you to make your proposals
attractive as well as informative.
You can make your proposals more attractive in at least three ways.
AVOID THE "WAR AND PEACE" PROPOSAL
Don't force your clients to dread reviewing your proposals because they conjure up images of reading "War and Peace."
Use the proper mix of graphics, fonts, photos, headers, bullets, and
paragraphs that immediately proves to the clients that your proposal
will be pleasing to the eye and not a burden on their brain.
FLATTERY WILL GET YOU MORE BUSINESS THAN
BRAGGING
Attractive also means the readers will be drawn into your proposal
because it addresses their stated wants, needs, desires, goals, budgets
and timetables. Flatter your clients by making them the Number One
consideration in the proposal, not the great things your products or
services have done for others.
Your clients will be attracted to the proposal because it fits their
situation, not your capabilities and past successes.
AIM FOR THE HEART AND THE HEAD
Your proposals become more attractive when they appeal to your clients
emotionally and logically.
It appeals to their emotions because they appreciate something created
to solve their problem, fix their pain, or vault them into a productive,
prominent, and profitable position.
It appeals to their logic because they recognize the value your solution
delivers to them. Your solution may not be the lowest price but the
value your solution brings far exceeds any cost considerations.
Attract more business; attract more profits; make your proposals
attractive to your clients.
Contact Al Now
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Al Borowski,
MEd, CSP, PP
Certified Speaking Professional
Professor of Positivity
al@proposalwritingsuccess.com
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Proposal Writing Success
PO Box 24505
Pittsburgh, PA 15234
412-561-7628
877-902-3314 Toll Free
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