Are Your Proposals filled with Self-serving
Boilerplate Pollution that turns them into Toxic Waste?
Do you spend too much time writing and not enough time on the tasks that
really turn proposals into sales?
Have you made the mistake of letting the wrong
People or Department write your proposals?
Proposal Writing Success comes easily to those who
enjoy a Competitive Edge.
With Proposal Writing, that Competitive Edge can be achieved in only one
Remember Jack Palance in the movie, "City Slickers" raising one finger.
You just found that one thing - that one secret.
That Competitive Edge is a sales force well trained in Communication
Don't kid yourself.
Proposal Writing is a skill. It is a craft. And, it's hard work.
Writing a successful proposal involves a serious blending of all
communication skills, not just writing.
And communication skills go far beyond training your sales force how to
respond to client objections or selling benefits rather than features.
Proposal Writing Success involves a major focus on all four components
of Communication Skills - Reading - Writing - Listening - Speaking.
How well do your salespeople read the buying signals your clients send
them in person, on the phone, in their e-mails, and in the RFPs you
How well do your salespeople read the personalities, communicating
styles, learning preferences, attitudes, behaviors, and moods of your
How well do your salespeople read the wants, needs, desires, and
expectations of your clients?
Are your salespeople still writing proposals the way they wrote term
papers in college?
Do your salespeople know the seven sure-fire ways to turn long, boring,
complicated sentences into sentences that are clear, concise, correct,
complete, and conversational?
Do your sales people know twelve ways to
quickly and easily overcome Writer's Block?
Are your salespeople trained to hear what your clients don't say?
Can your salespeople pass a simple 15-second Listening Skills test?
Are you aware that statistics reveal that less than 13% of all business
professionals have ANY training in Listening Skills?
Let's examine what that really means.
It means that the possibility exists that most of your salespeople have
very little training in Listening Skills.
But, it also means that your clients fall into that category also.
So if your salespeople are not listening to your clients who are not
listening, how can you increase business?
Do you see how much money you are leaving on the table?
Speaking includes everything from chatting with your clients about last
night's game, to bragging about how well the kids are doing, to
explaining why the clients cannot do without your product or service, to
presenting a proposal that far exceeds what your competitors offer.
Do you think a Certified Speaking Professional could teach your
salespeople about speaking and presenting?
Do you think someone who was selected as a Best in Class Speaker
at the annual convention of the Professional Convention Management
Association could share some speaking secrets with your people?
Do you think a business owner with 25 years of experience
in sales, sales management, customer service, business development,
training and professional speaking might share a few ideas your
salespeople might use?
Watch this short video that reveals
Three Tips For Winning More Business with
For even more proof, test your proposals.
Success with Proposal Writing means you make more Money
The first word in "proposal" is "pro."
This Proposal Writing website contains important information on
the three key elements of writing successful proposals - Writing, Proposals, and Selling.
You may do a great job of selling your clients in person or on the
phone. But, do the proposals you send or deliver match your
Proposals actually sell for you when you are not in front of your clients.
Do you want to gamble sales on proposals that do not live up to the
pride you take in your company, your products or services, and yourself?
What is your close ratio with proposals telling you about the quality and power of your proposals?
If you invest time and effort in creating proposals, you should get
a Positive Return On Your Investment.
Invest in your sales team and their efforts.
Contact Al Now
MEd, CSP, PP
Certified Speaking Professional
Professor of Positivity
Proposal Writing Success
PO Box 24505
Pittsburgh, PA 15234
877-902-3314 Toll Free